DISCOVER / DEFINE / DEVELOP / DELIVER
The design process itself is never fixed and is always adapted as necessary in each individual instance in order to ensure an effective solution can be delivered to a high standard, efficiently and on time. Below is an example on what a general process for any given project looked like:
Working for Westpac's Consumer Bank Division, I served as the Senior UI/UX Designer assigned to cover the agile, time-to-market, sales-driven Credit Cards and Personal Loans portfolios for over 18 months. In concert with a cross-functional team I worked across the user journey through a combination of interaction, experience and user interface design in order to meet the rapidly changing needs of both our customers and the business.
I constantly designed, redesigned and optimised a large volume of interactive digital products, tools and services, in order to simultaneously improve the performance of the site and our campaigns, whilst enhancing the experience for our customers. This included but was not limited to everything from product / landing pages and components, through to static and animated digital advertising assets.
Successfully balancing design governance and adhering to ever-changing brand requirements, design systems and accessibility standards; I managed stakeholders whilst working within the challenging timelines and myriad constraints that are an inevitability in a large, complex, highly regulated retail banking environment.
SKETCH + ZEPLIN / HTML + CSS / PHOTOSHOP / ADOBE EXPERIENCE MANAGER / ADOBE ANIMATE